BUILDING THE ARTIST: THE CREATIVE BUSINESS OF MUSIC

2:00-3:00pm - NAC (Peter A. Herrndorf) - 1 Elgin St.

Moderated by Mischa Plouffe, this panel (Natalie Bernardin, Teon Gibbs, Nathan “Thrilla” Gravelle) explores the layered relationship between artists, management, labels, and other agencies; the strategy, structure, and human side of building a career. We’ll look at the many roles management can play - career architect, negotiator, sounding board, and what it takes to manage sustainably, whether you’re self-managed or working with a team.

Cranium Arts Project is an incorporated not-for-profit professional music presenter and industry support organization. They engage their community year-round via live music presentations, professional development, networking, and learning activities, acting as a bridge to connect Ottawa-based music professionals to others around the world. Their annual programming includes the Cranium Conference and Showcase, The Cranium Festival, The Recognize Awards, and their online Barcode series.

Register here: https://simpli.events/e/ConferenceShowcase2026